Practicing better
ways of working

We partner with companies, teams, and leaders to achieve real results
while improving how work gets done

The way
work
gets done
matters

crer (Portuguese: “to believe”) reflects our belief that better results come from better ways of working.

crer works at the intersection of people, process, and technology, focusing on the small, deliberate shifts that move work forward.

The outcome: clearer decisions, stronger ownership, and ways of working that support both performance and the people delivering it.

Engagement Options

Strategic execution support for how work gets done as companies, teams, and leaders grow.

When execution needs ownership.
We help own how the company actually runs. This often looks like a fractional COO, Chief of Staff, or operating-partner-type role.

We support execution by:
  • Translating strategy into action
  • Designing roles, ownership, and decision rights
  • Coordinating across teams, systems, and tools
  • Taking responsibility for moving work forward during growth or change

How We Work

We practice together in real situations, with real constraints.

01

Notice

Name what's actually happening, not what we assume or hope is happening.

02

Connect

Reconnect to perspective, context, and the intention behind the work.

03

Experiment

Test a small, deliberate shift and observe what changes.

04

Reflect

Put words to the experience to clarify what worked, what didn't, and why.

05

Share

Carry what's learned into real decisions, conversations, and operating norms.

Client Reflections

Hannah

Coaching Client

"In the year that I have been working with Krupa I have grown more professionally and personally than I could have imagined. I was able to negotiate the salary and role of my dreams at my current company. I learned how to set boundaries and goals that were designed to make me feel and be successful and were rooted within myself not external validation. I have an entirely new outlook, have gained tremendous confidence, and feel so grateful for where the work has taken me. I could not recommend her enough. If you are feeling stuck, like an imposter, or dissatisfied with work and life, you need to talk it through with Krupa, you will become realigned with your values and truth!"

Kat

Coaching Client

"I had been going through major life changes and was in a bit of a rut. Krupa has been tremendously helpful in reviving the authentic self that I had lost and helped me regain the drive and passion to pursue my own goals. She is incredibly insightful and her advice is both actionable and inspiring. She not only helped me navigate a new career landscape but most importantly I have discovered joy in embarking on new challenges through my work with her."

Shar

Workshop Client

"Krupa is a powerhouse facilitator. When she led a design thinking workshop for my team at TIDAL, she masterfully guided a cross-functional group - spanning creative, tech, and marketing - through a process that was both energizing and deeply productive. With her steady hand and sharp instincts, we landed on a solution that was later featured in Billboard and earned us a Webby nomination. That kind of clarity and impact doesn't happen by accident. It was a direct result of Krupa's expertise in holding space, connecting dots, and helping teams move from ideas to action. She continues to be one of my not-so-secret weapons for client work and team sprints alike."

Hannah

Coaching Client

"In the year that I have been working with Krupa I have grown more professionally and personally than I could have imagined. I was able to negotiate the salary and role of my dreams at my current company. I learned how to set boundaries and goals that were designed to make me feel and be successful and were rooted within myself not external validation. I have an entirely new outlook, have gained tremendous confidence, and feel so grateful for where the work has taken me. I could not recommend her enough. If you are feeling stuck, like an imposter, or dissatisfied with work and life, you need to talk it through with Krupa, you will become realigned with your values and truth!"

Kat

Coaching Client

"I had been going through major life changes and was in a bit of a rut. Krupa has been tremendously helpful in reviving the authentic self that I had lost and helped me regain the drive and passion to pursue my own goals. She is incredibly insightful and her advice is both actionable and inspiring. She not only helped me navigate a new career landscape but most importantly I have discovered joy in embarking on new challenges through my work with her."

Shar

Workshop Client

"Krupa is a powerhouse facilitator. When she led a design thinking workshop for my team at TIDAL, she masterfully guided a cross-functional group - spanning creative, tech, and marketing - through a process that was both energizing and deeply productive. With her steady hand and sharp instincts, we landed on a solution that was later featured in Billboard and earned us a Webby nomination. That kind of clarity and impact doesn't happen by accident. It was a direct result of Krupa's expertise in holding space, connecting dots, and helping teams move from ideas to action. She continues to be one of my not-so-secret weapons for client work and team sprints alike."

Hannah

Coaching Client

"In the year that I have been working with Krupa I have grown more professionally and personally than I could have imagined. I was able to negotiate the salary and role of my dreams at my current company. I learned how to set boundaries and goals that were designed to make me feel and be successful and were rooted within myself not external validation. I have an entirely new outlook, have gained tremendous confidence, and feel so grateful for where the work has taken me. I could not recommend her enough. If you are feeling stuck, like an imposter, or dissatisfied with work and life, you need to talk it through with Krupa, you will become realigned with your values and truth!"

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About the Operator

This work is led by Krupa, a two-time COO and Chief of Staff, drawing on years of experience leading teams, building systems, and navigating the pressure to deliver.

Early on, it became clear to her that insight alone doesn't change much. What changes things is practice.

This belief shapes how the work is done. The focus is on real conditions and real results; with room for experimentation, curiosity, and moments of lightness.

The aim is to help companies, teams, and leaders change how they operate so progress actually holds.

Ready to work better?

Ready to work better?

Ready to work better?

Ready to work better?

If you're navigating a moment where results matter, and how they're achieved matters just as much, the next step is a conversation.